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About Velorum

Velorum = Value

Velorum is derived from the latin word ‘valorem’, which translates to ‘value’.  Velorum Business Advisory is dedicated to helping middle market business owners identify, protect, grow, and successfully harvest the value of their businesses. Velorum employs a holistic approach towards growth and exit planning that is tailored to the specifics of your situation, including owner and business readiness.

David Prowse CPA, CA, CVA, CEPA is the principal of Velorum Business Advisory, a boutique advisory firm located in the Greater Toronto Area. With over 25 years of consulting experience, David’s passion lies in value creation, business strategy, and understanding the “story” behind the numbers.  He is a strong supporter of  entrepreneurialism and believes that small and middle market business owners can empower themselves with the right knowledge, planning, and execution. David is Chartered Professional Accountant (CPA Ontario), Certified Valuation Analyst (National Association of Certified Valuation Analysts), and Certified Exit Planning Advisor (Exit Planning Institute). In his spare time, David enjoys hiking on local trails, baseball, and reading both fiction and non-fiction books.


Why we are different

Velorum tailors our growth and exit planning engagements to your needs and goals based on the specifics of your situation–there is no one size fits all solution! As we are not brokers or intermediaries, we are agnostic regarding your growth and exit planning options. Velorum’s  focus is on valuation, value advisory, strategy, and corporate finance along with collaborating with other advisors as needed to help you identify, protect, grow, and harvest the wealth within your business.

If you are a small or medium sized business owner (with revenues ranging from $1 million to $100 million) and want to get a clearer plan  to grow, improve, or exit your business, please give us a call for a free assessment.


Velorum uses a holistic approach that can address the needs of any business owner--whether they care about growth, improvement, or business succession.


Velorum provides tailor-made and modular solutions that help you successfully grow, de-risk, improve, or exit your business.


Velorum works in a collaborative fashion with other trusted advisors (wealth management, insurance, M&A, tax, human resources, and legal) to address your specific needs.