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About Velorum

Velorum = Value

Velorum is derived from the latin word ‘valorem’, which translates to ‘value’.  Velorum Business Advisory is dedicated to helping middle market business owners identify, protect, grow, and successfully harvest the value of their businesses. Velorum employs a holistic approach towards growth and exit planning that is tailored to the specifics of your situation.

David Prowse CPA, CA, CVA, CEPA, CM&AA is the principal of Velorum Business Advisory, a boutique advisory firm located in the Greater Toronto Area. With over 25 years of consulting experience, David’s passion lies in value creation, business strategy, and understanding the “story” behind the numbers.  He is a strong supporter of  entrepreneurialism and believes that small and middle market business owners can empower themselves with the right knowledge, planning, and execution to grow their business and transition on their own terms.

David is Chartered Professional Accountant (CPA Ontario), Certified Valuation Analyst (National Association of Certified Valuation Analysts), Certified Exit Planning Advisor (Exit Planning Institute), and Certified M&A Advisor (Association of M&A Advisors). In his spare time, David enjoys hiking on local trails, watching baseball, and reading both fiction and non-fiction books.

Clear the Path

Why you should start planning early:

  • Make your business more attractive and valuable
  • Discover what effective succession planning means for you then move forward to put the pieces in place.
  • Assess your exit options and what each path will entail, then develop an optimal strategy tailored to your needs
  • Envision your post-exit life then make it a reality
  • Protect your wealth through effective tax, estate, and insurance planning
  • Develop an actionable plan that provides you with clarity and peace of mind.

Every business owner WILL exit their business one day whether it is well-planned or chaotic. Why not improve your chances for success and harmony? Call us today for a free discovery session.


Not sure where you are in your exit journey? Take our free assessments to get clarity.